PEdAL ED's Heiko leans heavily on city cycling culture for inspiration
“Japanese fashion is no longer a simple copy, but a nuanced, culturally-rich tradition of its own.”
W. David Marx’s 2016 book, Ametora, explores the history and rebirth of American-influenced menswear perfected in Japan; a heritage aesthetic that went on to dramatically shape the country’s culture.
Started in Tokyo in 2007, PEdAL ED is perhaps the first Japanese cycling brand to reflect this deep obsession with style, drawing heavily from the classic cuts and colours preferred in Tokyo’s clothing. Kit, too.
I’m not sure why I’ve obsessed over their kit for years; perhaps from time spent travelling in Tokyo. PEdAL ED has always held an appeal (despite now being handmade in Italy, where chunk of cycling industry apparel is made).
From the brand’s 2019 collection, the Heiko Jersey demonstrates founder Hideto Suzuki’s preoccupation with city cycling culture - Tokyo’s in specific - where riders largely defer to simple, functional kit.
Made from Sensitive® fabric, it’s a relaxed fit jersey with three large rear cargo pockets, a side-zip for keys and reflective logos on the front and the back. The colour-blocked bottom-third of the jersey blends in well with black bibs. When on, the effect is a long, lean silhouette for the rider.
Our test Heiko in stone is one of those kits you get and reach for repeatedly. On hot humid climbs in central Switzerland, it sits comfortably against the skin and breathes really well, especially when unzipped. Aesthetically speaking, it is a thing of beauty, eliciting many an inquiring comment from others.
Minor knit: the fabric does hold a bit of scent and stink after washing, but it is not unique in this regard. Many kit makers struggle with the limitations of synthetic fabrics. It is otherwise a mirror image of it’s environment: a beautiful jersey that lives up to the weight of expectation. It performs across a range of temperatures and is as stylish as many of the Japanese street wear brands now exported worldwide.
Similarly the Natsu bib short made from lightweight Lycra and outfitted with a two-tone Cytech chamois is a great all-round training short. Specifically appealing: the high-cut mesh waist.
While the company claims it supports posture and muscle compression, the netting from which it’s made just feels good on the bike and has a great way of keeping everything sucked in tight where it’s supposed to be.
Again, in heat when climbing with the jersey open, the mesh feels great and adds a lot of comfort to the ride. Legs grips also are soft and subtly designed. Lovely little details throughout.
Built for training rides, the Natsu’s fit great and are a perfect compliment to the PEdAL ED range.
It’ll be interesting to see where Suzuki takes the brand. They’ve recently offered a line of kit focused specifically on bikepacking while continuing to focus on road. Time will tell. Hope to get more in for test soon.
More at https://pedaled.com/